Who We Work With
At Orases Shopper Marketing, we sit at the intersection of brands, retailers, and causes, creating powerful connections that drive results for everyone at the table. Our experience spanning nearly three decades has allowed us to build deep, trusted relationships across the CPG, grocery retail, and nonprofit sectors, making us a uniquely positioned partner for programs that truly move the needle.
Consumer packaged Goods (CPG) brands
Whether you’re an established household name or an emerging brand finding your footing at retail, we understand the pressures you face, from securing retailer approval to driving incremental sales and proving ROI to your stakeholders.
We work with CPG brands of all sizes to develop shopper marketing programs that convert browsers into buyers, grow basket size, and build lasting brand loyalty at the shelf. Our deep retailer relationships and turnkey approach mean your programs are not only strategically sound but executed with precision from start to finish.
We specialize in working with:
- Established national CPG brands looking to strengthen their retail presence
- New and emerging brands navigating the new item process for the first time
- Brands seeking cause marketing partnerships that align with their values and resonate with shoppers
- Food brokers looking for a trusted agency partner to support their brand portfolio at retail
Grocery Retailers
We understand that retailers need programs that align with their key strategies, drive store traffic, grow basket size, and deliver a meaningful experience for their shoppers. We bring that understanding to every program we develop.
With long-standing relationships with Category Managers, Buyers, and retail decision-makers, we know how to develop programs that earn approval and execute flawlessly. Our experience on both the agency and food brokerage sides of the business gives us a perspective that few agencies can match.
We are experienced in working within:
- Grocery retail shopper marketing programs and co-branded initiatives
- At-register coupon and donation programs
- In-store promotions, displays, and seasonal campaigns
- New item introductions and retailer sell-in support
Grocery Retailers
We understand that retailers need programs that align with their key strategies, drive store traffic, grow basket size, and deliver a meaningful experience for their shoppers. We bring that understanding to every program we develop.
With long-standing relationships with Category Managers, Buyers, and retail decision-makers, we know how to develop programs that earn approval and execute flawlessly. Our experience on both the agency and food brokerage sides of the business gives us a perspective that few agencies can match.
We are experienced in working within:
- Grocery retail shopper marketing programs and co-branded initiatives
- At-register coupon and donation programs
- In-store promotions, displays, and seasonal campaigns
- New item introductions and retailer sell-in support
Charitable Organizations
Cause marketing is most powerful when it feels authentic and authenticity is something we take seriously. We have a proven track record of building meaningful partnerships between CPG brands, grocery retailers, and charitable organizations that raise awareness, drive donations, and create genuine community impact.
We understand the unique needs of nonprofit partners and work hard to ensure that every program honors your mission while delivering measurable results for all parties involved. From concept through execution, we handle the details so you can focus on the cause.
We are proud to support organizations focused on:
- Health and family advocacy
- Animal welfare and service animal support
- Environmental sustainability and community stewardship
- Food security and homelessness prevention
New & Emerging Brands and Products
Launching a new brand or product is one of the most exciting and challenging milestones in the CPG world. From navigating the new item process to earning coveted shelf space and driving initial trial, the path to successful retail distribution requires the right strategy, the right relationships, and a partner who knows the landscape inside and out.
We work alongside new and emerging brands and products at every stage of their retail journey; from product positioning and new item presentations all the way through program execution and performance tracking. Our deep retailer relationships and turnkey approach mean you’re never navigating the process alone, and your brand gets the best possible start at shelf.
We specialize in working with:
- New brands entering grocery retail for the first time and seeking a knowledgeable, connected partner to guide the process
- Emerging products looking to build shopper awareness, drive initial trial, and establish lasting brand loyalty at retail
- Brands developing their first shopper marketing programs and needing a turnkey partner to bring their vision to life
- New and emerging brands seeking cause marketing partnerships that add meaning to their retail presence and resonate with today’s values-driven shoppers
New & Emerging Brands and Products
Launching a new brand or product is one of the most exciting and challenging milestones in the CPG world. From navigating the new item process to earning coveted shelf space and driving initial trial, the path to successful retail distribution requires the right strategy, the right relationships, and a partner who knows the landscape inside and out.
We work alongside new and emerging brands and products at every stage of their retail journey; from product positioning and new item presentations all the way through program execution and performance tracking. Our deep retailer relationships and turnkey approach mean you’re never navigating the process alone, and your brand gets the best possible start at shelf.
We specialize in working with:
- New brands entering grocery retail for the first time and seeking a knowledgeable, connected partner to guide the process
- Emerging products looking to build shopper awareness, drive initial trial, and establish lasting brand loyalty at retail
- Brands developing their first shopper marketing programs and needing a turnkey partner to bring their vision to life
- New and emerging brands seeking cause marketing partnerships that add meaning to their retail presence and resonate with today’s values-driven shoppers
Ready to explore what a partnership could look like?
You’ll be in good hands
Stacey Shinneman
Stacey has an MBA and nearly 30 years of experience in the consumer packaged goods and grocery retail industries, on both the agency and food broker sides. She has an extensive history of collaborating with major retailers and consumer packaged goods companies creating and executing strategic shopper marketing programs that effectively address client needs while integrating both brand and retailer goals and objectives. Viewed by clients and colleagues as a trusted, turn-key marketing solutions partner, Stacey provides strategic thinking and delivers seamless integration, flawless execution, and demonstrated ROI to drive sales.
100
Net Promotor Score
Inc.
Inc 5000 Best Places to Work
5.0
Clutch Rating
4.9
Google Review
Orases Shopper Marketing is a proud member of the following organizations:
