Results

Challenge: January presents a unique challenge for CPG brands at retail. Following the holiday season, shoppers are tightening their budgets and brands are competing for attention during one of the slowest shopping periods of the year. Adding to the complexity, a key program participant faced the additional hurdle of a major competing brand program running simultaneously at Publix, making it critical to develop a compelling, shopper-first program built around meaningful savings that would cut through the noise, drive incremental sales, and grow basket size when it mattered most. 

Approach: Orases Shopper Marketing developed a compelling, turnkey Big Savings program designed to re-engage Publix shoppers and drive incremental sales during the post-holiday spending slowdown. Targeted digital display ads and a branded promotional landing page built awareness and drove shoppers in-store, while print tactics and at-shelf offers delivered meaningful savings at the moment of decision, giving value-conscious January shoppers a compelling reason to choose participating brands over the competition. 

Results:

• $3.8M+ in Kimberly-Clark product sales at Publix
• Over 1,400% return on program investment
• 380K+ offer redemptions  

Challenge: The challenge was driving incremental sales and basket size at Publix while connecting with shoppers through a cause that authentically reflected their values. For Dogs Inc, it was about raising awareness and funding for their service dog training program at scale, reaching donors right at the point of purchase where action is immediate. Uniting both objectives into one seamlessly executed seasonal program required authentic cause marketing expertise, and flawless multi-stakeholder coordination. 

Approach: Orases Shopper Marketing created a fully integrated, turnkey program that brought National Service Dog Month to life at Publix through targeted digital display ads, a branded promotional landing page, print tactics, and at-shelf materials, strategically designed to build awareness for Dogs Inc, drive in-store engagement, and deliver measurable results for the CPG brands involved. 

Results:

• 13.75M+ shoppers reached during the campaign period
• Over $1.2M in sales of items on offer
• 5 consecutive years of program execution and growth

Challenge: The challenge was driving incremental sales and basket size at Publix while connecting with shoppers through a cause that authentically reflected their values. For Dogs Inc, it was about raising awareness and funding for their service dog training program at scale, reaching donors right at the point of purchase where action is immediate. Uniting both objectives into one seamlessly executed seasonal program required authentic cause marketing expertise, and flawless multi-stakeholder coordination. 

Approach: Orases Shopper Marketing created a fully integrated, turnkey program that brought National Service Dog Month to life at Publix through targeted digital display ads, a branded promotional landing page, print tactics, and at-shelf materials, strategically designed to build awareness for Dogs Inc, drive in-store engagement, and deliver measurable results for the CPG brands involved. 

Results:

• 13.75M+ shoppers reached during the campaign period
• Over $1.2M in sales of items on offer
• 5 consecutive years of program execution and growth

Challenge: For Kimberly-Clark, the challenge was driving incremental sales and basket size for their Family Care brands at Publix while connecting with shoppers through a cause that truly resonated. For Publix, the goal was delivering an authentic, community-focused experience that reinforced their reputation and drove store traffic. For March of Dimes, it was about reaching donors at scale, right at the point of purchase where intent is high and giving is effortless. Uniting all three objectives under one seamlessly executed program required deep retailer relationships, cause marketing expertise, and flawless execution across multiple stakeholders.

Approach: Orases Shopper Marketing developed a fully integrated, turnkey program that reached Publix shoppers at every touchpoint, from targeted digital display ads and a branded landing page, to print tactics, at-shelf materials, and at-register donation forms with coupons. Every element was strategically designed to build awareness, drive in-store traffic, inspire purchase, and make supporting March of Dimes effortless for shoppers.

Results:

• 1.1M+ Kimberly-Clark products sold during the program period
• Over 70% lift in participating baby products sold
• 1,825%+ return on program investment
• $5.4M+ raised for March of Dimes through at-register donations